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Pragmatic AI for your business

Honest analysis of AI applied to real operations. No hype, just judgment: what you control, what you can prove, and what to build that your competitors can't.

"Lower-value human capital": the cut that doesn't pay
Business Strategy
· 7 min read

"Lower-value human capital": the cut that doesn't pay

Bill Winters said AI will replace 'lower-value human capital.' Gartner published the receipts two weeks earlier: 80% of orgs cut, zero ROI correlation.

Standard Chartered Bill Winters Gartner
Goldratt diagnosed AI workflow gridlock in 1984
Business Strategy
· 8 min read

Goldratt diagnosed AI workflow gridlock in 1984

Alex Wang named the symptom this week: AI moves the bottleneck instead of removing it. Eli Goldratt diagnosed this 42 years ago and left the cure.

Theory of Constraints Eliyahu Goldratt AI workflow
Your AI bill comes from places you aren't looking
Business Strategy
· 9 min read

Your AI bill comes from places you aren't looking

Three token-bill incidents in 14 days. The pattern isn't runaway usage. It's surface area: dormant credentials, silent vendor changes, context noise.

AI cost discipline Gemini API Truffle Security
Tokens per shipped feature: the new KPI for AI budgets
Business Strategy
· 9 min read

Tokens per shipped feature: the new KPI for AI budgets

Peter Steinberger spent $1.3M on tokens in 30 days. Riaz Khan replied on LinkedIn with the KPI that actually measures enterprise AI: tokens-per-shipped-feature.

tokens AI KPI enterprise AI budget
Levie Is FDE-Pilled. Tanmai Gopal Named the Part That Costs.
AI in Marketing
· 9 min read

Levie Is FDE-Pilled. Tanmai Gopal Named the Part That Costs.

Aaron Levie defended forward deployed engineering. Tanmai Gopal answered with what breaks the cheap version: shared context costs money every single day.

Forward Deployed Engineer Aaron Levie AI Maestro
The decade's most expensive rebrand: Big Five to FDE
AI in Marketing
· 8 min read

The decade's most expensive rebrand: Big Five to FDE

Google joined the FDE race. Maurizio calls it the rebrand of the 2020s. It's the third label for the same job since 1990. This time the difference is Satya.

Forward Deployed Engineer AI consulting AI Maestro

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