AI Writing Policies Are Brand Voice Now, Not IT Policy
Clay and Heidi Health posted their AI writing policies on LinkedIn instead of a handbook. What a marketing team's version needs to cover, and why it matters.
Clay and Heidi Health posted their AI writing policies on LinkedIn instead of a handbook. What a marketing team's version needs to cover, and why it matters.
At Dreamforce, attendees told CNBC they run models a year or two old. On stage, Jensen Huang was urging the frontier labs to run as fast as they can.
In six months, measuring how AI describes your brand went from unnamed experiment to a $1.87B acquisition and a unicorn. What marketing teams do next.
A Nature Human Behaviour paper names marketing among the affected industries. Polishing with AI keeps what you said and flattens how you said it.
Dharmesh Shah launched YouSpot, a solo CRM that assembles relationship context from your inbox and calendar. Here is what that does to a marketing team's job.
Pew ran 490,000 pages through a detector. The useful part is the list of stylistic markers it published, because you can audit your own archive against it.
Pangram found over 40% of LinkedIn long-form posts are fully AI-written. LinkedIn added a report button and classifiers that trim recommended reach.
Altman says a ChatGPT descendant will watch your screen and record every meeting within six months. Nobody in marketing signed the retention policy.
The stat every PR team is sharing and the 2% overlap between pitches and AI citations come from different measurements. Here is what each one is good for.
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