Before you automate a marketing workflow with AI, ask if you'd design it the same way today. If the answer is no, AI just gives you faster sediment
IKEA's bot resolved 47% of inquiries. The value was the other 53%: the demand map almost no team measures, and the one IKEA turned into a business.
Fixed-capability AI inference dropped 40x per year since 2023. The ROI math on systematically deploying proven AI into marketing workflows has fundamentally changed. Most teams are still chasing the frontier.
Your team ships AI content fast and it all looks great. The problem isn't the model. It's that nobody verifies before it goes out. That verifier is your real advantage.
Gary Vaynerchuk says YouTube Shorts became his number one platform. Not for the views, but because every video is a deposit into the AEO battleground coming next.
Box created 13 new AI roles, one to market to industries it couldn't staff before. The question isn't what AI lets you cut. It's what marketing it makes possible.
Average business AI token spend is up 13x since January 2025 per Ramp. Marketing is the second-heaviest AI user and the worst at measuring it. How to build a marketing FinOps layer before the next renewal cycle.
On May 19, Anthropic absorbed Stainless, KPMG, MCP tunnels, and Karpathy in 24 hours. Your marketing partner stack is collapsing toward one lab.
Aaron Levie defended forward deployed engineering on May 15. Tanmai Gopal answered with the problem that breaks the cheap version: capturing shared context costs money every single day.
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