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Articles about AI in Marketing

Honest analysis of AI applied to real operations. No hype, just judgment: what you control, what you can prove, and what to build that your competitors can't.

AI Writing Policies Are Brand Voice Now, Not IT Policy
AI in Marketing
· 4 min read

AI Writing Policies Are Brand Voice Now, Not IT Policy

Clay and Heidi Health posted their AI writing policies on LinkedIn instead of a handbook. What a marketing team's version needs to cover, and why it matters.

AI policy brand voice Clay
At Dreamforce, buyers said last year's model is enough
AI in Marketing
· 4 min read

At Dreamforce, buyers said last year's model is enough

At Dreamforce, attendees told CNBC they run models a year or two old. On stage, Jensen Huang was urging the frontier labs to run as fast as they can.

Dreamforce Salesforce B2B marketing
Adobe paid $1.87B for Semrush and GEO got a price tag
AI in Marketing
· 4 min read

Adobe paid $1.87B for Semrush and GEO got a price tag

In six months, measuring how AI describes your brand went from unnamed experiment to a $1.87B acquisition and a unicorn. What marketing teams do next.

Adobe Semrush Profound
Nature Measured What AI Polishing Deletes
AI in Marketing
· 5 min read

Nature Measured What AI Polishing Deletes

A Nature Human Behaviour paper names marketing among the affected industries. Polishing with AI keeps what you said and flattens how you said it.

brand voice AI content Nature Human Behaviour
A One-Dollar CRM That Fills Itself, From HubSpot's CTO
AI in Marketing
· 4 min read

A One-Dollar CRM That Fills Itself, From HubSpot's CTO

Dharmesh Shah launched YouSpot, a solo CRM that assembles relationship context from your inbox and calendar. Here is what that does to a marketing team's job.

YouSpot Dharmesh Shah HubSpot
Pew Measured It: A Third of the New Web Is AI-Written
AI in Marketing
· 5 min read

Pew Measured It: A Third of the New Web Is AI-Written

Pew ran 490,000 pages through a detector. The useful part is the list of stylistic markers it published, because you can audit your own archive against it.

Pew Research Center AEO AI content
LinkedIn's AI Slop Button Puts a Price on Your Reach
AI in Marketing
· 6 min read

LinkedIn's AI Slop Button Puts a Price on Your Reach

Pangram found over 40% of LinkedIn long-form posts are fully AI-written. LinkedIn added a report button and classifiers that trim recommended reach.

LinkedIn AI content Pangram
Altman's 6 Months: Who Owns Your AI's Delete Button?
AI in Marketing
· 7 min read

Altman's 6 Months: Who Owns Your AI's Delete Button?

Altman says a ChatGPT descendant will watch your screen and record every meeting within six months. Nobody in marketing signed the retention policy.

Sam Altman OpenAI persistent memory
85.5% Earned Media, 2% Overlap With What You Pitch
AI in Marketing
· 7 min read

85.5% Earned Media, 2% Overlap With What You Pitch

The stat every PR team is sharing and the 2% overlap between pitches and AI citations come from different measurements. Here is what each one is good for.

AEO earned media AI citations

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