Altman says a ChatGPT descendant will watch your screen and record every meeting within six months. Nobody in marketing signed the retention policy.
The stat every PR team is sharing and the 2% overlap between pitches and AI citations come from different measurements. Here is what each one is good for.
77 companies signed Jensen Huang's letter backing open-weight AI. Anthropic and Amazon didn't. The real reason matters to marketing teams, not just IT.
Legawrite.AI built a panel of AI judges for litigation, where disagreement is the signal. Marketing generates AI content at scale with no equivalent check.
Forrester's Fortune 500 data shows CMO titles fell from 49% to 36% in a year. What's happening is consolidation into growth roles, not AI killing marketing.
Profound and Evertune are publicly arguing over how to measure whether your brand shows up in ChatGPT. Most visibility numbers never say how they sampled.
Oria published 21 free Claude skills for market mapping, competitive intel, and pricing. What it means for a marketing team with no in-house strategist.
Before you automate a marketing workflow with AI, ask if you'd design it the same way today. If the answer is no, AI just gives you faster sediment
IKEA's bot resolved 47% of inquiries. The value was the other 53%: the demand map almost no team measures, and the one IKEA turned into a business.
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