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Articles about AI in Marketing

Honest analysis of AI applied to real operations. No hype, just judgment: what you control, what you can prove, and what to build that your competitors can't.

AI Prices Fell 40x. Most Marketing Teams Didn't Notice.
AI in Marketing
· 5 min read

AI Prices Fell 40x. Most Marketing Teams Didn't Notice.

Fixed-capability AI inference dropped 40x per year since 2023. The value is not in this week's frontier model, it's in the workflows you never systematized.

AI in marketing AI strategy marketing automation
Your AI Marketing Doesn't Need a Smarter Model
AI in Marketing
· 6 min read

Your AI Marketing Doesn't Need a Smarter Model

Your team ships AI content fast and it all looks great. The problem is not the model, it's that nobody verifies before it goes out. That is your edge.

AI marketing AI content verification
Your Shorts are deposits into the AI that cites you
AI in Marketing
· 6 min read

Your Shorts are deposits into the AI that cites you

Gary Vaynerchuk says YouTube Shorts became his number one platform. Not for the views, but because every video is a deposit into the AEO fight ahead.

AEO AI marketing YouTube Shorts
Your marketing asks AI what to cut. Ask this instead.
AI in Marketing
· 7 min read

Your marketing asks AI what to cut. Ask this instead.

Box created 13 new AI roles, one to market to industries it could not staff before. The question is not what AI lets you cut, but what it makes possible.

AI marketing marketing strategy Box
Your marketing AI bill is up 13x. Who's measuring?
AI in Marketing
· 9 min read

Your marketing AI bill is up 13x. Who's measuring?

Business AI token spend is up 13x since January 2025. Marketing is the second-heaviest user and the worst at measuring it. Build a FinOps layer first.

marketing FinOps marketing automation cost per MQL
Levie Is FDE-Pilled. Tanmai Gopal Named the Part That Costs.
AI in Marketing
· 9 min read

Levie Is FDE-Pilled. Tanmai Gopal Named the Part That Costs.

Aaron Levie defended forward deployed engineering. Tanmai Gopal answered with what breaks the cheap version: shared context costs money every single day.

Forward Deployed Engineer Aaron Levie AI Maestro
The decade's most expensive rebrand: Big Five to FDE
AI in Marketing
· 8 min read

The decade's most expensive rebrand: Big Five to FDE

Google joined the FDE race. Maurizio calls it the rebrand of the 2020s. It's the third label for the same job since 1990. This time the difference is Satya.

Forward Deployed Engineer AI consulting AI Maestro
Your CRM Is Infrastructure Now. The Value Is Above It.
AI in Marketing
· 8 min read

Your CRM Is Infrastructure Now. The Value Is Above It.

a16z argues that GTM software's next-decade value lives in the reasoning layer above the database, not the CRM itself. The FDE hiring spree is the proof.

system of intelligence CRM a16z

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