Skip to main content

Pragmatic AI for your business

Honest analysis of AI applied to real operations. No hype, just judgment: what you control, what you can prove, and what to build that your competitors can't.

Your Next Caller Is an AI Agent. Your Script Isn't Ready.
AI & Automation
· 4 min read

Your Next Caller Is an AI Agent. Your Script Isn't Ready.

Accenture found 74% of consumers would send an AI agent to negotiate or file a complaint. Your contact center still assumes a caller who tires and hangs up.

AI agents customer service contact center
McDonald's vs Wendy's: AI Proposes, Business Rules Decide
AI & Automation
· 4 min read

McDonald's vs Wendy's: AI Proposes, Business Rules Decide

McDonald's shut down its AI drive-thru. Wendy's reported 99%, counting orders a human fixed. Hilbert won't let its agents do math. Money needs rules.

McDonald's Wendy's Hilbert
West Monroe Built 8 Tools Instead of Buying Them
Software Development
· 4 min read

West Monroe Built 8 Tools Instead of Buying Them

West Monroe avoided over $300,000 a year by building with ChatGPT and Codex what it would have bought. The saving holds because every tool has a review date.

West Monroe build vs buy SaaS
17 Minutes of Work, 22 Days of Waiting: Marketing and AI
Business Strategy
· 5 min read

17 Minutes of Work, 22 Days of Waiting: Marketing and AI

Michael Hammer measured it at an insurer in 1990. Today AI drafts your campaign in minutes and the campaign still waits weeks. Time the wait, not the task.

Michael Hammer business process reengineering AI in marketing
Under 10% of Hotels, Haulers and Builders Use AI Yet
Digital Transformation
· 4 min read

Under 10% of Hotels, Haulers and Builders Use AI Yet

Census and Minneapolis Fed data: nearly 4 in 10 information firms use AI, while hospitality, transport and construction sit below 1 in 10. Start at the office.

AI adoption by industry Census Bureau BTOS Minneapolis Fed
Harvard and INSEAD: Same AI Tools, 1.9x the Revenue
Business Strategy
· 4 min read

Harvard and INSEAD: Same AI Tools, 1.9x the Revenue

515 startups got identical AI tools and training. The random half shown where to put AI earned 1.9x the revenue. The bottleneck is mapping, not access.

Harvard Business School INSEAD Rembrand Koning
MIT: Half-Done AI Costs S&P 500 Firms Up to 3 Margin Points
Business Strategy
· 5 min read

MIT: Half-Done AI Costs S&P 500 Firms Up to 3 Margin Points

MIT scored 4,470 S&P 500 annual reports. Non-tech firms stuck in AI pilots earn 2 to 3 points less net margin than firms that never started.

MIT FutureTech productivity J-curve net profit margin
Amazon Just Walk Out and the humans behind the cameras
Business Strategy
· 4 min read

Amazon Just Walk Out and the humans behind the cameras

A 2024 report about Amazon Just Walk Out is circulating again on LinkedIn this week. The lesson for anyone buying AI automation still holds.

Amazon Just Walk Out AI automation

Stay up to date with AI and digital transformation

Join our weekly newsletter with practical analysis and tips

We respect your privacy. Unsubscribe anytime.

Frequently Asked Questions about Our Blog

We publish about digital transformation, applied artificial intelligence, enterprise software development, data analytics, and B2B business strategy. All content is geared toward technical decision-makers and business leaders.

We publish between 2 and 4 articles per month. We prioritize quality over quantity: every article includes verifiable data, real project experience, and practical recommendations you can apply right away.

Articles are written by our team of specialists with direct experience in the topics they cover. In our experience at IQ Source, technical content should come from people who execute, not just research.

Yes, subscribe to our weekly newsletter to get the latest articles delivered directly to your inbox. We also include exclusive content that we don't publish on the blog.

We consider collaborations with industry experts who bring unique perspectives. If you have experience in digital transformation, AI, or enterprise development and are interested in contributing, reach out with your proposal.