Gary Vaynerchuk says YouTube Shorts became his number one platform. Not for the views, but because every video is a deposit into the AEO fight ahead.
Box created 13 new AI roles, one to market to industries it could not staff before. The question is not what AI lets you cut, but what it makes possible.
Business AI token spend is up 13x since January 2025. Marketing is the second-heaviest user and the worst at measuring it. Build a FinOps layer first.
On May 19, Anthropic absorbed Stainless, KPMG, MCP tunnels, and Karpathy in 24 hours. Your marketing partner stack is collapsing toward one lab.
Aaron Levie defended forward deployed engineering. Tanmai Gopal answered with what breaks the cheap version: shared context costs money every single day.
Google joined the FDE race. Maurizio calls it the rebrand of the 2020s. It's the third label for the same job since 1990. This time the difference is Satya.
a16z argues that GTM software's next-decade value lives in the reasoning layer above the database, not the CRM itself. The FDE hiring spree is the proof.
On May 13 Anthropic shipped Claude for Small Business inside QuickBooks, HubSpot, and Canva. Your martech stack has to justify itself line by line.
Farza, Eduardo Ordax and Jaya Gupta posted the same diagnosis in one week: when building costs zero, the only thing AI cannot copy is your company's shape.
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