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Articles about AI in Marketing

Honest analysis of AI applied to real operations. No hype, just judgment: what you control, what you can prove, and what to build that your competitors can't.

Being chosen is not the same as being seen
AI in Marketing
· 6 min read

Being chosen is not the same as being seen

Farza, Eduardo Ordax and Jaya Gupta posted the same diagnosis in one week: when building costs zero, the only thing AI cannot copy is your company's shape.

organizational shape talent Jaya Gupta
Every business will have an AI. I've seen this filter.
AI in Marketing
· 10 min read

Every business will have an AI. I've seen this filter.

Zuckerberg said it at Stripe Sessions. Aakash Gupta amplified it today. 36 years of watching this kind of invisible filter appear. Here's what moves.

AI agents AI infrastructure Mark Zuckerberg
Salesforce Headless 360: The Seat Is No Longer the Unit
AI in Marketing
· 8 min read

Salesforce Headless 360: The Seat Is No Longer the Unit

On April 16 Benioff said 'Our API is the UI'. Four words, 4.6M views, and a reprice on every Salesforce seat sitting on your P&L this quarter.

Salesforce Headless 360 AI agents
Perplexity Computer and the End of the Marketing Stack
AI in Marketing
· 9 min read

Perplexity Computer and the End of the Marketing Stack

Perplexity says a $200/month agent replaced $225K in marketing tools. What's real, what's marketing, and what changes for mid-market companies.

AI agents marketing automation MarTech

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