Bidirectional WhatsApp CRM for 5,000+ Leads
Lead management, automated campaigns, and real-time messaging for the construction industry
The Challenge
Desarrolladora Pochomil, a growing construction company, managed 5,000+ real estate project leads without a centralized system. Prospect communication was manual via personal WhatsApp, with no traceability. Marketing campaigns were executed without segmentation. There was no way to measure the effectiveness of commercial efforts or automate lead follow-up across different sales funnel stages.
The Solution
We developed two complementary platforms. The Next.js CRM integrates WhatsApp Business API for real-time bidirectional messaging with SSE updates. It includes lead management with a visual pipeline, approved WhatsApp templates, mass campaigns with segmentation, and conversion metrics. The database uses Prisma with Supabase. Additionally, we created an Astro marketing website for lead generation that feeds directly into the CRM.
Key Features
- Next.js CRM with bidirectional WhatsApp integration
- Real-time messaging with Server-Sent Events
- Visual lead management pipeline
- Approved WhatsApp templates for campaigns
- Mass campaigns with audience segmentation
- Prisma + Supabase database
- Astro marketing website for lead generation
Results
Pochomil now manages 5,000+ leads from a unified CRM with integrated WhatsApp. Automated campaigns and real-time bidirectional messaging transformed their commercial process. SSE updates ensure the team always has current information.
5,000+
leads managed
2
systems
Tech Stack
Frontend
Backend
Cloud
Database
Frequently Asked Questions
Yes, the CRM integrates WhatsApp Business API with real-time bidirectional messaging. It supports sending and receiving messages, approved templates, and segmented mass campaigns.
The CRM manages over 5,000 real estate project leads with visual pipeline, stage tracking, and integrated conversion metrics.
Yes, it uses Server-Sent Events (SSE) for real-time updates, ensuring the sales team always has the most current lead and conversation data.
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