Real Estate Ecosystem + 15,000 Pages Indexed on Google
Three integrated platforms, AEO/SEO strategy with 8,000+ optimized pages, and 150% organic traffic increase
The Challenge
INHAUS Real Estate manages over 8,000 properties in Costa Rica. Its operation relied on disconnected tools: a legacy system, agents manually responding on WhatsApp, and no public listing portal. They had no organic search presence — properties didn't show up on Google and they depended entirely on paid ads to generate leads.
The Solution
We developed an ecosystem of three integrated platforms plus a large-scale AEO/SEO strategy. On the software side: a modernized PHP backend for internal management, a public Next.js portal with property search, and a WhatsApp platform with Gemini AI for automatic responses. On the positioning side: we created over 8,000 optimized pages for Google — every property, location, and calculator page built with schema markup, structured FAQs, and content optimized for both traditional search engines and AI answer engines.
Key Features
- PHP backend with property and client management
- Public Next.js portal with advanced search
- WhatsApp platform with automatic AI responses
- 8,000+ pages with technical SEO and schema markup
- Location pages, property type pages, and calculators
- Structured FAQs for AEO (Answer Engine Optimization)
Results
In 6 months, INHAUS went from relying on paid ads to having a dominant organic presence in Costa Rica's real estate market. Google Search Console shows 15,000+ indexed pages, 462K impressions, 24.8K clicks, and a 150% increase in organic traffic. The INHAUS homepage grew 2,184% in clicks. Individual property pages, calculators, and tax guides consistently appear in top results — many of them ranking for the first time.
15,000+
indexed pages
150%
traffic increase
462K
Google impressions
Client Testimonial
"We are very satisfied with Ricardo Argüello's work 👏 He helped us with an important project for our company, always with great patience, professionalism, and excellent attitude. We loved the result and the way he accompanied us at every stage of the process. Totally recommended!"
Tech Stack
Frontend
Backend
Cloud
AI
Database
Frequently Asked Questions
Over 15,000 indexed pages, including individual property listings, geographic location pages, tax and mortgage calculators, and content guides. Each page was built with technical SEO and schema markup for maximum search visibility.
According to Google Search Console: 462K impressions, 24.8K clicks, average CTR of 5.4%, and average position of 8.1. The homepage grew 2,184% in clicks. Overall organic traffic increased 150% over the measured period.
Yes, the INHAUS WhatsApp Business platform integrates Gemini AI to generate intelligent automatic responses, drastically reducing response times to customer inquiries.
AEO (Answer Engine Optimization) optimizes content so AI engines (ChatGPT, Perplexity, Google AI) cite it as an answer. For INHAUS, every page includes structured FAQs with schema markup, so both traditional Google and AI answer engines find and present the property information.
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