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Pragmatic AI for your business

Honest analysis of AI applied to real operations. No hype, just judgment: what you control, what you can prove, and what to build that your competitors can't.

A One-Dollar CRM That Fills Itself, From HubSpot's CTO
AI in Marketing
· 4 min read

A One-Dollar CRM That Fills Itself, From HubSpot's CTO

Dharmesh Shah launched YouSpot, a solo CRM that assembles relationship context from your inbox and calendar. Here is what that does to a marketing team's job.

YouSpot Dharmesh Shah HubSpot
Porsche Sold Its Consulting Arm, Then Rented It Back
Business Strategy
· 4 min read

Porsche Sold Its Consulting Arm, Then Rented It Back

Porsche sold MHP to TCS for 320 million euros and signed a five-year partnership worth 1.25 billion. The accounting works. The learning walks out.

Porsche TCS MHP
OpenAI Cuts Cursor Off Over a Change-of-Control Clause
Business Strategy
· 4 min read

OpenAI Cuts Cursor Off Over a Change-of-Control Clause

OpenAI is ending Cursor's model access on November 12 because SpaceX bought it. Cursor survives because OpenAI was only 5% of its traffic. What is your number?

OpenAI Cursor SpaceX
Perplexity at $30B on $750M, and Nvidia May Fund It
Business Strategy
· 4 min read

Perplexity at $30B on $750M, and Nvidia May Fund It

The Information reports Nvidia in talks to back Perplexity above $30B. In January it committed its entire annual revenue to three years of Azure compute.

Perplexity Nvidia answer engines
Pinecone Nexus Beat GPT-5.5 by One Point, at 77% Less
AI & Automation
· 4 min read

Pinecone Nexus Beat GPT-5.5 by One Point, at 77% Less

Coverage said Nexus outscored frontier models. The primary says 47.4% against 46.4%. What the knowledge layer actually bought was cost, on the cheaper model.

Pinecone Nexus Sierra
Stripe Bought OpenRouter, and It Paid for the Meter
Business Strategy
· 4 min read

Stripe Bought OpenRouter, and It Paid for the Meter

Stripe withheld the price. The FT reported around $8B for a company valued at $1.3B months earlier. Nobody pays that multiple for routing.

Stripe OpenRouter AI cost
Pew Measured It: A Third of the New Web Is AI-Written
AI in Marketing
· 5 min read

Pew Measured It: A Third of the New Web Is AI-Written

Pew ran 490,000 pages through a detector. The useful part is the list of stylistic markers it published, because you can audit your own archive against it.

Pew Research Center AEO AI content
Mark Cuban: Data Centers Become Pickleball Courts
Business Strategy
· 6 min read

Mark Cuban: Data Centers Become Pickleball Courts

Cuban compares the AI buildout to the 1990s fiber glut. Alphabet's free cash flow already went negative. What that changes for companies buying AI.

Mark Cuban AI capex dot-com bubble

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We publish about digital transformation, applied artificial intelligence, enterprise software development, data analytics, and B2B business strategy. All content is geared toward technical decision-makers and business leaders.

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