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Pragmatic AI for your business

Honest analysis of AI applied to real operations. No hype, just judgment: what you control, what you can prove, and what to build that your competitors can't.

The hidden cost of AI coding is review, not writing
Software Development
· 6 min read

The hidden cost of AI coding is review, not writing

Business Insider calls it workplace paralysis. The hidden cost of AI coding isn't the AI. It's that code now ships faster than any human can review or own it.

AI coding code review cognitive debt
Evals Are the New Process Documentation
Business Strategy
· 4 min read

Evals Are the New Process Documentation

Aaron Levie and Garrett Lord agree: AI programs stall at pilot because the company cannot define what good looks like. Evals are that definition, written.

AI evals AI agent evaluation AI strategy
Your Company's Tacit Knowledge Belongs in a Model It Controls
Business Strategy
· 4 min read

Your Company's Tacit Knowledge Belongs in a Model It Controls

Satya Nadella says there should be as many AI models as firms in the world. Your advantage comes from tacit knowledge embedded in weights you own.

tacit knowledge AI company-specific AI model AI strategy
Cognitive Delegation, Not Cognitive Surrender
Business Strategy
· 4 min read

Cognitive Delegation, Not Cognitive Surrender

Paul Bakaus names the distinction most enterprise AI discussions miss. Delegation gets you there faster. Surrender lets AI decide where you go at all.

cognitive delegation AI autonomy AI strategy
The Four Loops That Replaced Prompt Engineering
AI & Automation
· 4 min read

The Four Loops That Replaced Prompt Engineering

Tom Osman ran one autonomous loop that produced 183 user stories overnight. LangChain published the playbook: build the thing that prompts for you.

agentic AI systems AI agent loops prompt engineering
AI Prices Fell 40x. Most Marketing Teams Didn't Notice.
AI in Marketing
· 5 min read

AI Prices Fell 40x. Most Marketing Teams Didn't Notice.

Fixed-capability AI inference dropped 40x per year since 2023. The value is not in this week's frontier model, it's in the workflows you never systematized.

AI in marketing AI strategy marketing automation
There are 14 stages of AI adoption. You skip to 11.
Business Strategy
· 5 min read

There are 14 stages of AI adoption. You skip to 11.

Alex Lieberman mapped 14 stages of AI adoption after 14 months with executives. Most companies skip the first ten and start by building. Then they stall.

AI adoption AI maturity AI transformation
Block didn't buy a chatbot. It built a system.
AI & Automation
· 5 min read

Block didn't buy a chatbot. It built a system.

Block built Builderbot: tag it in Slack and it researches, plans and ships. 1,500 PRs a week, 15% of production code. The interface that wins is chat.

AI agents agent orchestration Block
AI price per token lies. Measure cost per job.
Business Strategy
· 5 min read

AI price per token lies. Measure cost per job.

Gemini 3 Flash is listed 80% cheaper than GPT-5.4 and costs 38% more to run. The list price is marketing. The bill depends on how many tokens each model burns.

AI costs AI economics model selection

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