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Pragmatic AI for your business

Honest analysis of AI applied to real operations. No hype, just judgment: what you control, what you can prove, and what to build that your competitors can't.

The Hidden Cost Lever in Enterprise AI: Timing
Business Strategy
· 11 min read

The Hidden Cost Lever in Enterprise AI: Timing

Batch APIs, prompt caching, and off-peak scheduling can cut enterprise AI costs 40-70%. The math behind when and how you call your models.

AI costs batch API prompt caching
Your Code Review Was Built for Humans. 41% of Code Isn't
Software Development
· 8 min read

Your Code Review Was Built for Humans. 41% of Code Isn't

41% of code shipped in 2025 was AI-generated, with a 1.7x higher defect rate. Your review process assumes the author understands the code. That's over.

code quality code review AI-generated code
Your Next Executive Assistant Is an AI System
AI & Automation
· 9 min read

Your Next Executive Assistant Is an AI System

Pendo's CPO ($2.6B) monitors 45 enterprise deals without attending pipeline reviews. The architecture behind personal AI systems for executive leaders.

AI agents executive productivity enterprise automation
Your AI Agent Is Free. Deploying It to Production Isn't.
AI & Automation
· 8 min read

Your AI Agent Is Free. Deploying It to Production Isn't.

Every open-source AI agent framework needs infrastructure to run. How to decide between self-hosting, managed platforms, and working with a technical partner.

AI agents infrastructure deployment
Shopify and Anthropic: AI Agents in Real Production
AI & Automation
· 7 min read

Shopify and Anthropic: AI Agents in Real Production

Shopify's CEO got 53% faster Liquid rendering via autoresearch. Anthropic runs 6 marketing channels with one person. From theory to production numbers.

AI agents enterprise automation Shopify
What Your AI Won't Ask (and Your Startup Will Pay)
Software Development
· 6 min read

What Your AI Won't Ask (and Your Startup Will Pay)

A founder lost $87,500 because his AI generated working code without questioning security. AI tools answer what you ask, not what's missing.

vibe coding software security startups
Services Are the New Software: the Sequoia Thesis
Business Strategy
· 5 min read

Services Are the New Software: the Sequoia Thesis

Sequoia partner Julien Bek argues services are the new software: for every $1 spent on software, $6 goes to services. Why Latin America has the edge.

AI services Sequoia Capital Latin America
Context Engineering: How to Feed Your AI Agents
AI & Automation
· 7 min read

Context Engineering: How to Feed Your AI Agents

The context window is limited. What you put in, and what you leave out, determines whether your AI agent solves problems or hallucinates. Practical guide.

context engineering AI agents context window
Perplexity Computer and the End of the Marketing Stack
AI in Marketing
· 9 min read

Perplexity Computer and the End of the Marketing Stack

Perplexity says a $200/month agent replaced $225K in marketing tools. What's real, what's marketing, and what changes for mid-market companies.

AI agents marketing automation MarTech

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